What is
PLANTESPRINGET?
Plantespringet is a time-limited campaign where you as a company or cafeteria truly make a difference for the climate and inspire your diners and chefs. During the campaign, both chefs and guests learn just how exciting plant-based food can be.
For some kitchens, serving much more plant-based food can be a big change. Don’t worry—we provide learning materials and recipes to fully support your chef. If needed, we offer one hour of coaching with a plant-based chef.
Want to showcase your efforts to the world? Perfect. Participating in Plantespringet gives you a chance to invite press coverage and share how your institution or organization is pushing toward your climate goals and saving the planet. You’re taking the leap together—and that’s worth telling.
How it works
TIP TO REDUCE FOOD WASTE
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The Friday before start, serve a “Clear the Fridge” meal
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TIP TO REDUCE FOOD WASTE ✳︎ The Friday before start, serve a “Clear the Fridge” meal ✳︎
Register your kitchen
Why it makes sense
As a chef
You get scalable recipes,, daily tips, and mentorship when you need it. We keep it simple, playful, and expertly grounded—with room for your creativity.
Basic recipes + variations (bowls, stews, casseroles, open sandwiches, hot dishes)
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Quick-print kitchen guides: “Dish of the day,” “Checklists”
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Clear shopping lists with product references and offers
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As leadership
You gain brand value,, CSRD-relevant data, and
and pride in your organization for making a difference.
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Communication kit for intranet
and social media (QR codes, text, images)
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Possible press angles (local/regional)
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Measurements of participation, satisfaction, savings, and message reach
As a diner
The kitchen runs an inspiring month of plant-based dishes. Meals are satisfying and nourishing. Please help by giving feedback and sharing your favorites.
How to participate:
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Give feedback on dishes of the day via QR code.
Share photos: @plantespringet • #plantespringet
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Collaboration & Press
Want local or regional press coverage on your efforts? We’re happy to help with angles, quotes, and contacts.
FAQ
After application, we hold a planning meeting to see how it fits with your setup.
How quickly can we start and what planning is needed?
How quickly can we get started, and what does planning require?
Do we get help?
When you join the campaign, you receive logo files, campaign materials, and support to promote your participation via press, social media, and physical materials in your cafeteria.
Can we use your logo and campaign materials?
Are we allowed to use your logo and campaign kit?
What about allergies, special diets, and religious considerations?
You can participate for as long as you want, but we recommend one month for strong stories, effective kitchen impact, and guest response. We know cafeterias have different needs, so let’s discuss options.
How long should our cafeteria take Plantespringet?